MAYOR’S WEEK: 10 – 16 MARCH 2024

In recent years, the term “fast fashion” has become synonymous with affordable and trendy clothing, churned out at lightning speed to meet consumer demand. However, behind the facade of convenience and low prices lie a host of negative issues that have far-reaching consequences for both people and the planet.

The industry is notorious for its excessive use of resources, including water, energy, and raw materials. From the cultivation of cotton to the dyeing and finishing processes, each stage of garment production contributes to pollution and environmental degradation.

Equally troubling are the human rights abuses that pervade the fast fashion supply chain. In pursuit of ever-lower production costs, many companies outsource manufacturing to countries with lax labour regulations, where workers are subjected to long hours, low wages, and unsafe working conditions. Reports of child labour, forced labour, and exploitation are all too common, highlighting the human toll of the industry’s relentless drive for profit.

Maybe that sounds all a bit too worthy? Thankfully, there are so many alternatives of which Worcester can be proud. There is a fantastic local group called the Social Sew In which, in their words, “is encouraging the public to be inspired to rethink, reuse, repair, and rework items of clothing and textiles to reduce carbon emissions and the colossal wastage and pollution of fast fashion”. For those that need a bit of professional help step forward Lucy Akehurst, the owner of Worcester’s The Zip Yard. Last week I had the pleasure of meeting Lucy to recognise her achievement of reaching her 30,000th customer.

Thursday saw the culmination of months of hard work to create the Mayor’s Charity Fashion Show in aid of Age UK. Nunnery Wood High School, Christopher Whitehead Language College and Heart of Worcestershire College made an incredible fashion show out of donated second hand clothes. The students sourced their materials, made their designs and produced clothes that were then shown, often by themselves, on a catwalk as the culmination of the charity dinner. What an experience for some of Worcester’s most talent young people – I’m so proud of you.